Supporting Farm Retailers through Coronavirus

The nation’s Farm Shops and Farmers Markets are working incredibly hard to adapt on behalf of their customers in these challenging times. All striving to serve fantastic quality, fresh local food in a safe setting. A huge thanks for all your hard work – your efforts to feed the nation are hugely appreciated by us and your customers!

This hub of online resources has been collated to help you during these times. This page will continually be updated with support packs, info sheets and useful articlesplus details of any relevant legislations and government updates. 

Please contact Jenny Rose at with any queries or suggestions.

Government guidance for food businesses on coronavirus

Government guidance tells us that it is very unlikely that you can catch coronavirus from food. COVID-19 is a respiratory illness. It is not known to be transmitted by exposure to food or food packaging. 

Click and Collect, Home Deliveries

Click and Collect

Where to start? Are you considering setting up a click and collect or call and collect service for your customers? Or operating a home delivery option? The FRA hosted a group discussion with 30 of our members to talk through the positives and pitfalls. Please note, these are suggestions only – this is intended as guidance and support for those considering going down this retail route. The call took place on Tuesday 24th March. Please see:

  • Full presentation from Ian Kelsall of Insight6 who kindly hosted this session – DOWNLOAD
  • Ian’s suggested template for installing a Food to Go system – feel free to use and tweak for your own purposes – DOWNLOAD
  • Brief notes taken during the discussion – DOWNLOAD

Thanks to Ian Kelsall for his time and expertise. Ian would be happy to hear from you if you have any further queries or would like to discuss accessing further support.

Farmers Today

Farmers markets

  • Organisers of farmers markets may find the above click and collect info pack useful, if you are working with stallholders to develop an alternative retail offering for customers. 
  • We also have a Facebook group for you to chat amongst yourselves and share ideas and support about how you are overcoming challenges. All welcome, please request to join here.
  • Kerry Rankine from Growing Communities’ farmers’ market in Stoke Newington, London. kindly shared an update on the measures they are taking – see document here (doc to link to: Farmers Market guidance 26.3.20)
  • Listen to the Farmers Markets & Coronavirus piece on Farming Today, 27.3.20.

Do you need mobile and remote payment options for customers?


FRA partner iZettle can help with card reading machines; online payment links that you can send to your customer by text message, Whatsapp, social media or email; online invoicing; gift cards; and a dedicated support hotline.

Deputy users


If you use Deputy, please log into your account and message the chat support asking for COVID relief. Deputy will offer you 50% off for March and 100% off for April with delayed payment to May. This will ensure you are still able to communicate with everyone of your staff without taking users off the account during this uncertain time.

Toilet rolls

We have found a toilet roll supplier who can deliver supplies to your store. At the moment they don’t have capacity to take on large orders, but this may change in due course. Their product is plastic-free, zero-emissions, uk-made, eco friendly.

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